Mission

To help every company in America (and their employees) pay less in 401(k) fees by making the buying process simple, safe, fair and efficient and turning every plan decision-maker into a fee expert in under 5 minutes

About

FeeMetri(k)s™ was created by Greenspring Advisors, LLC, one of the country's leading independent retirement plan advisory firms.  At Greenspring , we began working in a fiduciary capacity to retirement plans in 2005 and has been helping plan sponsors evaluate, negotiate and monitor plan costs for more than a decade.  In 2008, one of Greenspring's founding partners, Joshua P. Itzoe, CFP®, AIF®, wrote Fixing the 401(k): What Fiduciaries Must Know (And Do) To Help Employees Retire Successfully and dedicated an entire chapter to helping plan fiduciaries decipher plan costs.  Since that time, this book has helped shape the direction of the retirement industry in areas like fiduciary responsibility, fee transparency, retirement plan economics, investment strategy, identifying conflicts of interest and optimal plan design.  

As an early advocate of fee transparency and fee benchmarking, Greenspring  has been helping plan sponsors identify, evaluate, negotiate and monitor plan costs for more than a decade.  However, we grew frustrated with how time intensive and burdensome the process of comparing fees was along with data reliability, accuracy and timeliness issues.  Essentially, we built FeeMetri(k)s™ to be a platform that would make our job easier and provide the best available solution to be an advocate for our clients and make sure the marketplace place was treating them and participants fairly.  Along the way, we recognized FeeMetri(k)s™ had the power to become the de facto, real-time fee database for the retirement industry to help not only our clients, but any company that sponsors a defined contribution of any size. And we built it as an independent resource for plan sponsors, not for industry service providers like advisors, brokers or recordkeepers. 

Our mission is to start a movement that makes the retirement plan buying process simple, fair and efficient by turning every plan decision-maker into a fee expert in under 5 minutes.